A major Chinese restaurant chain has opened a location under the elevated tracks, just a 2-minute walk from JR Yurakucho Station. This project not only considers the potential of a standalone store but also envisions how the streetscape under the elevated tracks should be. The aim was to create a space reminiscent of a station concourse.

People walking along this long path next to the tracks, which extends from Tokyo Station to Shimbashi Station, are aware of the station and the elevated tracks while feeling the sound of passing trains. By designing the interior visible from the entrance to capture the unique atmosphere of this location and harmonize with the environment, We believed that we could upgrade not just a single store but the entire streetscape.

Specifically, we utilized the R-shaped ceiling structure, frequently used “custom light fixtures” and “bricks” with retro icons, and aimed to create a space that conveys the unified concept of “Japanese retro” across other stores as well. The layout of the interior divides the kitchen and seating area longitudinally, considering the need to install equipment essential for the menu in the kitchen, the significant area it occupies, the efficient workflow from the kitchen to takeout, and the live kitchen style where the cooking can be seen from anywhere in the kitchen.

To increase the seating capacity, we introduced long sofas and also added standing seats to enhance turnover rates. The “GYOSA OHSHO” brand targets women, but specifically in Yurakucho, we targeted “handsome women” who excel in their work due to the presence of a large office area.

OHSHO has developed many new products, including female-oriented items such as “YRC Salad,” “YRC Shrimp in Chili Sauce,” “Garlic Zero Dumplings,” just-right-sized small dishes, and Instagrammable cocktails and wines.